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We Googled You
“We googled you” case study

    Fred Westen, the Ceo of Hathaway Jones a luxury apparel is facing a decision regarding his moral beliefs and his business views on hiring. The case study focuses on Fred and his choice to interview and hire, Mimi Brewster, an old friends daughter. She is a very successful and sophisticated Berkley graduate, who is bi lingual and completely qualified for the position to expand the Philadelphia based Hathaway Jones to China. After the first interview, Virginia Flanders, the vice president of human resources proceeded to do a routine Internet background check. What she found was that Mimi had taken part in a non violent but vocal protest group that helped mobilize campaigns against the World Trade Organization. Fred now faces that decision on weather of not he should hire Mimi for the position.
    The benefits associated with conducting informal background checks include the following. First if I was a hiring manager I would want to weed out the interviewees that have any type of convicted charges against them, even though on all applications it includes a section for you to explain your situation, it is very difficult to find honest people in this world. Searching the Internet can give you a heads up on peoples honesty during interviews. Secondly, like the case study says it is almost a sure thing to find some type of dirt on any one person. If you search someone and only find minimal offenses of maybe not anything on them that would deter them from being a positive employee, you can be reassured during the interview that this person could be a good asset to your team. Often times things that you find on the Internet about people are not really what they seem. Like in the case with Mimi Brewster, sh ...
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Franchise Vs. Business Opportunity

To the untrained eye, franchise and business opportunity investments look pretty much the same. Both invite you to purchase a package of goods and services and business concepts. Both offer you the chance to capitalize on a business idea that has already proved to be successful. Both provide some training, handholding and access to a valuable marketplace.
In reality, though, there are huge differences between the two concepts. While these fundamental distinctions sometimes appear subtle, detecting and understanding them can help you protect yourself when you take the plunge into your new business.
If there's one telltale difference between a franchise and a business opportunity, it's the role of a trademark. The licensing of trademark rights is a hallmark of franchising: Every franchisee of a McDonald's, Subway or Holiday Inn is operating under a trademark license. The consistent image portrayed by these and other franchise systems symbolizes their strength in the marketplace, and is the direct result of a trademark license. If a program grants you the right to operate under a trademark owned by the seller, you're most likely looking at a franchise rather than a business opportunity.

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